Thursday, February 7, 2008

`Snow' jewellery set to hit Indian market

22-carat jewellery prepared in Hong Kong



The snow jewellery necklace that won the first place in the international jewellery design competition held at Mumbai.

KOLLAM: The latest jewellery design poised to hit the Indian market by Diwali resembles tiny veined leaves. At first impression it can even be mistaken as fine lace work. But it is genuine 22-carat gold jewellery, which is already getting ready at Hong Kong for the Indian gold jewellery market.

The design called `snow jewellery' was specially created by a Hong Kong based designer for the Mumbai based jeweller, Sangam Chains, for a jewellery design competition held in connection with the India International Jewellery Show held last month at Mumbai. The show was organised by the Gems and Jewellery International Council.

From among the more than one thousand designs that competed, it was the `snow jewellery' set that won the top place. The set comprised a necklace, a pair of earrings and two bangles. When these were later put to auction as individual pieces, the necklace went to the Kollam based jeweller, Prince Rajeev Paul.

Mr. Rajeev keeps the top design snow necklace as a prized possession and shows it to close friends. He said that most jewellers well versed with the market trends had fallen in love with the design at first sight. They expect that up market customers would simply go crazy over the design. Golden threads are machine weaved to create the design.

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